The genre I have chosen to study and use in my music video
is Rock. This includes bands such as Kasabian, You Me At Six, Green Day etc. I
researched into some conventions of a music video and found that rock videos
mainly use performance and narrative. I have already researched into conventions and spoke about some under Mise-En-Scene, Editing, Cinematography and Sound here... http://rubyrogersa2media.blogspot.co.uk/2012/08/conventions.html However I want to elaborate and talk more in depth about the conventions.
Looking at Mise-En-Scene, Editing, Sound and Cinematography I looked at many different rock videos and analysed how they use these conventions and how it effects and fits with the genre. Also I looked at how it represents the audience.
MISE-EN-SCENE.
At the very start of the music video we can see the setting is very dark, the walls are a greeny/grey grainy colour and matches the colour of the artists clothes whilst he is walking down the hallway in the police station. However, at 00:15 we see the artists performing; the colour is then enhanced and the room is red. Stereotypically the audience could see this as representing blood and anger, however looking deeper into this we could say the red represents passion and shows that contrasting to the singer being led down a hallway looking sad, to this current scene when everything is red, we could say it shows his mood has been uplifted and shows he is passionate for the music and feels happier being with the band. I believe using denotations and connotations in rock videos adds more emotion to the video itself. I think using contrasting colours such as grainy greens and greys with reds shows two different sides to the song. Dark colours become a convention as rock bands are very emotive and write songs close to each of their personal lives, and blacks are seen as emotive colours as it represents being mysterious and anger. We also see many close ups of the instruments which shows they are important. Using instruments in the genre become a convention as 'performance' is very popular in rock songs and we see this being used over and over.
CINEMATOGRAPHY.
At the start of the video we can see the camera is being hand held. This creates the ideology of Josh being followed and everything being unbalanced in the scene. This code becomes a convention as rock music is very loud and the audience expect the music videos to be shakey and fast paced. At 00:30 we see an extreme close up of Josh's face. This helps us notice his facial expression and see his anger and concentration. Using extreme close ups become conventional in videos as it creates the idea that the singer is interacting with the audience.
EDITING.
At 01:03 we quickly see the camera blur for a second. This can cause confusion and show that the band are focusing on one certain thing. Using this over and over in parts of the video becomes a convention create the idea of the music video being action based, confusion or focusing on one thing. Throught the video we can see a lot of cuts and jump cuts. This helps us establish the fact there is alot going on in the video and it's happening fast. From 2:12 on for a few seconds, we see the shots go into slow motion. I think this allows the audience to stop and actually focus on what's going on (as the rest of the video is so fast). It also is effective if something important/dramatic is going on. Using slow motion becomes a convention in rock videos as at 02:34, it's very quick, but focus pull has been used to match the beat of the music. I think this relates to conventions as rock songs are very quick and can have a lot of drum beats, we see a lot of the time that the music videos fit with the beat of the music.
SOUND.
From the start of the video until 0:14 the music is non diegetic and A synchronous as the actors aren't supposed to hear it and it's not part of the scene.For most of the rest of the video the music is diegetic and synchronous as the band are singing along to it and it's part of the scene. Using syn/diegetic sound in rock videos creates a more performance based, realistic affect to the video.
MISE-EN-SCENE
Once again, at the very start of the video we can see grainy dull colours. This pulls the mood down, creating a sad, lonely atmosphere. We can also see that the band have made sure their name is involved in the music video right at the start so people know who is performing. This code usually appears on the bands drum kit showing their name, it shows that the band are performing and becomes a convention in music videos to make sure everyone knows their name. At 00:07 we can see in the background there is alot of posters on the wall. This is an oldschool method of creating a stereotype atmosphere. Stereotypically if you was to imagine a teenager who liked rock music, you would think about them having posters all around the room. A Day To Remember have shown this in their video by creating a room with a guy sat by himself. They could also be trying to represent how the audience are to try connect more with their viewers.
CINEMATOGRAPHY
At 00:08, we see a mid-shot of the artist sat by
himself in the centre of the screen, this allows us to see his posture and what
he’s doing, as he’s in the centre this shows importance. At 00:13 we see that
the singer is one again in the centre of the screen, and the other band artists
are stood behind him, this shows that he is being focused on more and is the
centre of attention. This has become a convention over time and in a lot of
rock music videos we see the singer stood at the front. In a lot of parts where
the music is fast and pacey, we see that the camera is being hand held. This
creates a raw effect and makes us feel like we are part of the scene as all the
artists are jumping around.
EDITING
Most of the editing techniques I have already
talked about in the music video above as they both use the same sort of
conventions. A lot of fast cuts and jump cuts occur to show that the band are
moving around quickly but can also break continuity with the amount of cuts
shown.
MISE-EN-SCENE
The start of this video is different to the others I have looked at, as it's very LIVE performance based. This involves the audience more making them feel like they are involved in creating the music video. The artists are wearing very laid back clothing which I think shows they care about their image, but see the music as being more important. I think this is important in a video as in RnB music videos they are all about the bling and creating the ideology of being rich and important- whereas in rock videos I feel they show more importance to the actual music as they are more focused on performance. Tattoos are a very large convention for rock videos, not implying every single rock artist has to have tattoos. However, rock artists like to be seen as rebellious and individual and having tattoos creates the ideology of this.
Most of the same cinematography/editing/sound and
mise en scene conventions are used in all three videos so I mainly focused on
studying the first one so I didn’t repeat myself. Looking at the conventions
and techniques used in each of these videos has helped me to see what codes and
conventions is used in the rock genre over all so I can research more into
these before creating my own music video. I noticed that in all of the music
videos I have looked at, in cinematography, there is a lot of tight close up
shots of the singer, and shows of the band altogether. Looking at editing,
there is many cuts and blurs, and sometimes even a black and white edit to fit
with the mood. Looking at mise-en-scene I noticed the artists have very laid
back clothing, this could show that the artists think more of their performance
and singing, rather than thinking getting dressed up is more important. It also
allows us to see what the artists dress like and let their personality show in
the music videos.
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