Monday, 17 September 2012

KEY AUDIENCE TERMS

Qualitative Data: Personal questions that can be asked in interviews and the feelings of the audience.
Quantitative Data: Collecting frequencies through surveys and questionnaires.
Psychographic Data: Looking at personality, values, attitudes, interests, and lifestyles of the audience.
Demographic Data: Characteristics of a human population as used in government, marketing or opinion research, or the demographic profiles used in such research.

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