I have chosen to look at the song Fire by Kasabian.
I have chose this because the verses are slow whilst the chorus is powerful. This allows me to work with different camera shots, editing techniques and mise en scene in the music video instead of sticking to one repetitive theme, allowing my video to have different aspects to it.
I have already thought of the idea that I want the verse to feature a band singing (performance based) , whilst I want the chorus to be up beat and have alot of action in it (skateboarding/biking etc)...I think this would be un conventional as you wouldn't expect this in a rock video.
Kasabian are an English rock band from Leicester that formed in 1997. They are signed to Columbia Records which is owned by one of 'The big four' -Sony Music Entertainment.
There music is influenced from bands such as; The Rolling Stones (whom they have also supported in 2006), The Doors and Joy Division.
Kasabian has used synergy when there song 'Lost Souls Forever' was featured in FIFA 2004 on the Playstation 2 - allowing them to gain a larger audience.
Kasabian have played at many large festivals including Leeds Festival 2012 and V Festival 2010.
In my opinion Kasabian could class there audience as 'niche' as Rock music is not mainstream as there music would appear on radios such as Kerrang! not popular radios such as Heat and Viva.
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