'BEHIND THE SCENES OF..' MUSIC VIDEOS

I decided to look at a few 'Behind the scenes' and 'The making of..' videos to see how the directors used the lighting, mise en scene, camera and set up the scenes in the videos.
Since an influence for my video is 'Bite My Tongue' I decided to look at how the lights set out and what they did to achieve the blue tint effect as the room on the actual music video is a grainy blue. However when they actually filmed in the room has a lot of lighting. Therefore the blue tint must be done in the editing process which I would also need to do if I was to add a colour tint to my video.
I think it's important that the whole cast seem to be working together on these videos as it makes the whole process more fluent and organised.
In the first video the director talks about how they are relating the video to the narrative and he talks about what the song is actually about.

CAST PROFILES

CAST! on Prezi

MY AUDIENCE

My audience will have a heavy passion for music as rock music has a lot of emotions running throughout and can be quite deep. However, rock music also has a fun, upbeat side to it that gets the audience jumping during concerts. I think my audience will be a fun, creative type of audience who like to explore different sides of their personality (as rock songs do with different types of emotions). I think my audience are open minded as rock music is all about looking at music in a different perspective and really thinking about the lyrics in a deeper understanding. In THIS (click link) post, you can see the sort of mise en scene my audience wear, as the cast I am using for my music video generally wear those clothes and like rock/metal music. As you can also see in the picture above, my audience wear laid back clothes such as vans, t- shirts, skinny jeans and denim - which are conventional clothes for rock artists and the stereotypical clothes for the rock genre audience.
Demographics...
Looking at recent polls I created, I noticed I have quite a young audience as 78& are 17-18 years old, and 21% are 19-20 years old. This will enable me to get more feedback during the process of my video as I am 17 and the majority of my friends are 17-18.
I also noticed that 68% of my audience are in the social class E, assuming that most are students or have small part time jobs.
Psychographics...
78% of my audience listen to rock music. This will be good to see if the audience I show it to enjoy my video as if they like rock music they will probably have a stereo-typically ideology of what rock music videos should consist of. Usually I would say rock music has a niche audience as it's not in the main charts often and doesn't get as much attention as pop music these days. However, in this case my music genre would be seen as mainstream as the majority of voters picked rock music. However, if I was to ask a larger scale audience I will be able to see more opinions and see how many people actually do like rock music.
I noticed that 84% of my audience prefer a performance based music video, and 94% prefer narrative. This shows that to grab my audiences attention I should follow the conventional performance and narrative based types of music videos.
47% of the audience who replied to my poll studied/are studying 'Drama, music and the Arts'. I am happy about this as I can really focus on detail in my music video mise en scene wise, and my artistic audience can give feedback on this using their creative spark and I will also be able to grab ideas from this side of my audience. Also, having a musical audience will allow me to get feedback on whether they think my music video fits into the rock category and if they think the song and video relate to each other.
57% are studying/studied 'Media and Journalism'. This will enable me to get a more professional outlook, ideas and feedback on my music video as they will know the sterotypical codes and conventions in music videos.

CINEMA VERITE

Beatles - Hard Days Night (1964)

Cinema verite is used when the performer does everyday activities without the director telling them what to do in a video. Or could be seen as the action not relating to the lyrics.
In this video we see The Beatles running from fans, however if you look at the lyrics they have nothing to do with it.
I may use this technique in my video as I feel like it makes the audience sub consciouslly listen to the song but feel more involved in the video. So when the song starts playing they would automatically think of this video and recognise it. I also like this idea as I think the audience get interested in the video as it looks really natural and you want to find out if they get away or the fans catch up with them. This was one of the first mini movies made to go with artists songs (not a music video) which is why the producers might of made it like a film with a story as it grabs the audiences attention.

'KASABIAN - FIRE' LYRIC ANALYSIS

MUSIC VIDEO RECONSTRUCTION EVALUATION

As a small task to get us used to the editing suit and creating a music video, we had to deconstruct and reconstruct 30 seconds of a music video. We created a diary to record what we did and when we did it. We was allocated into groups of 4/5 and looked at each of our 1 minute story boards which we had created over the summer and decided which would be suitable to reconstruct. We based our decision on mise - en - scene, props, cast and the locations we could use, and focused on a music video that would encourage our editing skills. We decided on 'Rihanna - We Found Love'. We picked out 30 seconds in which we thought we would be able to reproduce at a high standard of work. We watched the video over and as a group chose to deconstruct and reconstruct from 1:16 – 1:46.

Next we needed to watch the clip through and look at the mise en scene, location and cast of the video. We looked at what the male and female was wearing and chose how we could all work together to create the same sort of costume style. We also looked on YouTube to find some stock footage clips of flowers growing, corn blowing and clouds moving. *I have shown these on this post - http://rubyrogersa2media.blogspot.co.uk/2012/09/backdrops-for-we-found-love-music-video.html *

To make everything a bit easier and organised we allocated roles of each of ourselves, however we all ended up doing a bit of everything so we could all try something out. Due to illness, Amy Fenwick was unable to plan and film the main parts of our video; however she helped out a lot during editing!

Chelsie Reed – Producer/Editor/Cast

Ruby Rogers– Editor/camera/director

Rachel Milner – Editor/camera/director

Amy Fenwick- Editor

We created a production plan so we all knew the dates and times of when we needed to film, on this post…http://rubyrogersa2media.blogspot.co.uk/2012/09/30-second-deconstruction-reconstruction.html

We chose our actors and based this on if they was a good performer, actor, and if they actually looked the part. After choosing our actors, we needed to find suitable locations. After a lot of discussion over whether to film the skateboarding scene at, Haltemprice/little Switzerland/ Beverley Skate park – we decided on Beverley Skate park as it looked the part more and we was all able to get there. We also thought we could film the takeaway scene in the same day and went to a takeaway near the skate park. We then needed to use the green room for the scene with the stock footage, however after deep consideration and looking over the original music video again, we all agreed that a projector was actually being used instead of the green room. This meant that we needed to relocate and find an empty classroom with a projector and whiteboard. Luckily, we found one that wasn’t being used and was able to start filming.

Whilst filming, we found quite a lot of obstacles to overcome, however our team work really well together and listened to each other’s ideas so we was able to get past these. Looking at our storyboard and original video we had on Chelsies iPod, we looked at the cinematography of each individual shot and tried to get this as exact as we could. We filmed each shot various times so we could see which looked best in the editing suit and which matched up to the original. Filming at the skatepark worked well, however we worried at first as it had been raining and we needed to use the ramps. However, after getting ourselves prepared and discussion where everyone needed to be, the rain had dried a little. We also struggled to concentrate at some points as there was some guys on the skate park trying to distract us…However this ended up in our favour as in the original music video there was some guys in the background, we asked if they would take part in the shot and they co-operated making our scene look more realistic.

We then started to film in the take away, luckily the staff let us use the tables and chairs as props which was really helpful as this also made our scene look more exact and realistic. Once again we asked people who was walking in the takeaway to be background actors and they kindly took part. We all really enjoyed filming these scenes especially as it was fun and we all worked together.

Following our production plan, we immediately stated filming the next day. Ray showed us how to use the editing suit (Adobe Premier) and we all wrote notes down so we’d remember.  We was talked us through how to cut, crop, and render our video. I lost track of how many hours it actually took to edit just these few shots…which worried our group as we still needed to edit our main task of a 3-4 minute song. However, we all worked together and got the first editing parts done.

We then started filming the projector scenes for our video. This was much harder than we thought and needed to finish this off during the week. We had troubles with the lighting as when we turned the lights off, Chelsies face was too dark on the camera, and when we tried opening the blinds we found it was hard to see the image on the projector. However we experimented different ways to get light and realised we could also edit the contrast and lighting on the editing suite so shot it lots of times and chose the best one. The camera angles was hard to get right as the board wasn't that big so we couldn't zoom out too much without getting the edges of the board in the shot which looked unrealistic.

Following our production plan once again, we started editing straight away. We found it challenging to get the video and singing in sync however once we did so, it was exciting to watch together and we also played the original video at the same time to see if they were in sync with each other. It was challenging to get the camera, fan, and light ready whilst also playing the stock footage and the original clip all at the same time (so Chelsie could mime along). Sometimes our group missed the song play and had to start again which was frustrated as we all wanted to get it done after trying to do it so many times.

We then filmed the last few shots of the video which was tablets falling on the table and a guy putting them in his mouth, this was pretty quick to do, however we found it hard to get the tablets falling as accurate as the original video.

After editing our video together we needed to add a colour effect on the top as when we saw the original the camera has a greeny/blue tint to it. We tried changing the gamma colours and this took so long. John showed us how to do this a much simpler way, realising we’d wasted so much time…however this luckily was the last few editing parts. We then imported a clip off YouTube of an eye dilating for our video.

From this process I have definitely learnt that time planning is crucial to planning, filming and editing a music video. I learnt so much on Adobe Premier such as how to change the colour of the clip, zooming in so we could cut the clip more accurately, and the different editing techniques we could use after filming. We also learnt how to use the camera more and the different cinematography shots for music videos. I also think we have learnt how to work more in a group and put our ideas across to each other as we was all very willing to listen to each other. I’m glad we planned ahead as this made each day feel like we were getting something done. If I was to do this again I would use the story board more as we ended up relying mostly on the actual video clip on Chelsies iPod. If I had problems such as lighting in my own music video I think I would spend less time fussing to try getting it perfect, as when we watched it back on the editing suite it was much lighter anyway.

RIHANNA - WE FOUND LOVE (FINAL 30 SECOND RECONSTRUCTION TASK)