My audience will have a heavy passion for music as rock music has a lot of emotions running throughout and can be quite deep. However, rock music also has a fun, upbeat side to it that gets the audience jumping during concerts. I think my audience will be a fun, creative type of audience who like to explore different sides of their personality (as rock songs do with different types of emotions). I think my audience are open minded as rock music is all about looking at music in a different perspective and really thinking about the lyrics in a deeper understanding. In THIS (click link) post, you can see the sort of mise en scene my audience wear, as the cast I am using for my music video generally wear those clothes and like rock/metal music. As you can also see in the picture above, my audience wear laid back clothes such as vans, t- shirts, skinny jeans and denim - which are conventional clothes for rock artists and the stereotypical clothes for the rock genre audience.
Demographics...
Looking at recent polls I created, I noticed I have quite a young audience as 78& are 17-18 years old, and 21% are 19-20 years old. This will enable me to get more feedback during the process of my video as I am 17 and the majority of my friends are 17-18.
I also noticed that 68% of my audience are in the social class E, assuming that most are students or have small part time jobs.
Psychographics...
78% of my audience listen to rock music. This will be good to see if the audience I show it to enjoy my video as if they like rock music they will probably have a stereo-typically ideology of what rock music videos should consist of. Usually I would say rock music has a niche audience as it's not in the main charts often and doesn't get as much attention as pop music these days. However, in this case my music genre would be seen as mainstream as the majority of voters picked rock music. However, if I was to ask a larger scale audience I will be able to see more opinions and see how many people actually do like rock music.
I noticed that 84% of my audience prefer a performance based music video, and 94% prefer narrative. This shows that to grab my audiences attention I should follow the conventional performance and narrative based types of music videos.
47% of the audience who replied to my poll studied/are studying 'Drama, music and the Arts'. I am happy about this as I can really focus on detail in my music video mise en scene wise, and my artistic audience can give feedback on this using their creative spark and I will also be able to grab ideas from this side of my audience. Also, having a musical audience will allow me to get feedback on whether they think my music video fits into the rock category and if they think the song and video relate to each other.
57% are studying/studied 'Media and Journalism'. This will enable me to get a more professional outlook, ideas and feedback on my music video as they will know the sterotypical codes and conventions in music videos.
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