30 SECOND STORYBOARD FOR 'RIHANNA-WE FOUND LOVE'

ANALYSING THE MISE EN SCENE

FEMALE: blue top, black skirt, tights, dark black shoes

MALE: Grey hoodie/shirt, reddy brown jeans, brown boots

FEMALE: Cross earring, silver bracelet, silver ring on first and middle finger.

FEMALE: Denim jacket, cross necklace, ring on first finger, silver necklace 

MALE: Blue denim jacket, black beanie hatFEMALE: Cross earring, oval ring on middle finger, ring on ring/little finger, greeny jacket. 

FEMALE: Denim blue skirt, black tights, black shoes

MALE: Denim blue jeans, black boots with white socks.

White shirt.

30 SECOND PRODUCTION PLAN DIARY

As a small task to get us used to the editing suit and creating a music video, we had to deconstruct and reconstruct 30 seconds of a music video. We created a diary to record what we did and when we did it.
Group...myself, Chelsie Reed, Rachel Milner & Amy Fenwick. 

ORIGINAL VIDEO:
24.9.12 - In our groups we looked each each of our storyboards and decided which would be suitable to reconstruct. We based our decision on mise - en - scene, props, cast and the locations we could use, and focused on a music video that would encourage our editing skills. We decided on 'Rihanna - We Found Love'. We picked out 30 seconds in which we thought we would be able to reproduce at a high standard of work.

26.9.12 - Next we needed to watch the clip through and look at the mise en scene, location and cast of the video. We also looked on Youtube to find some clips of flowers growing, corn blowing and clouds moving. *I have shown these on this post - http://rubyrogersa2media.blogspot.co.uk/2012/09/backdrops-for-we-found-love-music-video.html *
CAST- 1 male, 1 female, background actors.

MISE - EN - SCENE..
MALE- Grey hoodie, blue chino trousers, brown boots, light blue jeans, grey beanie hat, blue denim jacket, white t shirt.
FEMALE- Denimn jacket, earrings, blur shirt, black skirt, tights, dolly shoes, black leather jacket, bracelett, white top.
PROPS - Fairy lights, skateboard, fan, light, deodorant bottles, jackets, black background (shoebox), tic tacs, medicine bottle, backgrounds from Youtube to project onto the board.

27.9.12 - We chose our actors and next decided to decide on locations and times for when we was all available. We decided we would film the skateboarding and takeaway scene on Monday 1st October after college. We then decided in our free periods during that week we would meet up in Oak 33 to film the projector scenes.

28.8.12 - We booked a camera and tripod to make sure we would have everything ready for Monday!

1.10.12 - We traveled to Beverley to film the scenes which took around 2-3 hours altogether.

2.10.12 - We started filming the projector scenes for our video. This was much harder than we thought and needed to finish this off during the week. We had troubles with the lighting as when we turned the lights off, Chelsies face was too dark on the camera, and when we tried opening the blinds we found it was hard to see the image on the projector. However we tried different ways to get light and realised we could also edit the contrast and lighting on the editing suite so shot it lots of times and chose the best one. The camera angles was hard to get right as the board wasn't that big so we couldn't zoom out too much without getting the edges of the board in the shot which looked unrealistic. We was going to use the green room but we noticed that on the actual video, they use a projector as you see it showing over Rihanna.

3.10.12 - As we had the main part of our video filmed, we decided to start editing it straight away at lunch. Ray showed us how to use Adobe Premier and talked us through how to cut, crop, and render our video. We found it challenging to get the video and singing in sync however once we did so it was exciting to watch together and we also played the original video at the same time to see if they was in sync with each other.

4.10.12 - We filmed some more projector scenes and then stayed in to edit this over lunch. After editing our video together we needed to add a colour effect on the top as when we saw the original the camera has a greeny/blue tint to it. After doing so, we filmed the last few scenes which was the tablet scene, this was pretty quick to do, however we found it hard to get the tablets falling as accurate as the original video.

5.10.12 - We used more of our free periods and lunch to edit the rest of the video together. We imported a clip off YouTube of an eye dilating for our video.

AUDIENCE DEMOGRAPHIC & PSYCHOGRAPHIC INTERVIEWS

SKILLS DEVELOPMENT ESSAY

For my foundation portfolio I had to complete a main task, this included creating a front page, contents page, and double page spread of a new music magazine. All the images and text had to be original and we needed a minimum of 4 images. I had to research different magazines and the conventions of them. I also looked at the genres specific stereotypes and had to decide whether to stick with these or be un conventional – I went both ways to mix it up and create an original magazine whilst still allowing the audience to notice what genre my magazine was. I needed to make sure the colour scheme and conventions fit with my audience. This meant looking into Demo and Physiographics. To do all this we used CS5 Photoshop and Publisher.  Before creating our main task and preliminary task we create a perfume advert. Looking back I can see how much I have improved as the quality of my advert is poor and the conventions aren't in the right place. Before starting our task I knew how to use Adobe Photoshop CS5, but only briefly. I used my knowledge of Photoshop in my advert by cropping the original image on a white wall, and edited the wall to black and white to allow everything to stand out.

To further prepare ourselves for the main task we produced a preliminary task of creating a college magazine. I found it quite difficult at first as I kept confusing conventions which each other such as the mast head and the splash. I had to take my own images for the magazine and mock up a contents page and the image on the front cover had to be medium close up (head to waist). Looking back however, I noticed I used a high angle shot – which I now know means the student would look vulnerable. If I had realised this earlier I would have mentioned, that as the student is new she will be scared and feel vulnerable, however plug this in a positive way. We researched into other college magazines and looked at the colour schemes used. We looked at bright colours which lifts the mood and creates a positive atmosphere, encouraging the students to want to attend Wyke. We also did the same research but for our music magazine. We looked at conventions and colour schemes used, whilst also looking at the camera shots and mise en scene of the artists and how we could relate our magazines to this. I looked at magazines such as Rock Sound and NME and looked at the layouts they used on the front cover and contents page to have as inspiration.

I took many different images and tried each out on my magazine to see which looked best. To find out what people thought I showed them my magazine and asked there opinion on which they liked best/which gave the best effect. I also created questionnaires so I could see my audiences' feed back and change my magazine accordingly.

Before creating our music magazine we had a tutorial from a Media teacher on how to use Photoshop and how to manipulate images. He taught us how to use many different tools in which I have used in my music magazine. Here I have explained how I used some of the tools in Photoshop...

http://prezi.com/th9ij94n5ty4/photshop-before-and-after-evaluation/

I think I have improved my skills in Photoshop as I didn’t know how to use all the different tools and if I was to do it again I would find it much easier and straight forward.

In my magazine I used the lasso tool to cut the background off my image, I found this easier than a few other tools (magnetic tool) as I could click on each part individually. I then used the rubber and smudge tool to clean up the edges to create a smoother look on parts of my model - this was so my magazine had a professional touch to it and didn't look scruffy.

I also used the spot remover tool to create a flawless finish to my model and create the idea of 'perfect skin'. I did this as I had researched into previous magazines and the editors Photoshop out impurities to make the model look neat and more presentable to the audience, which is the look I wanted to create in my magazine.

I researched into a lot of different fonts using various websites and imported these into Photoshop so I could test them out on my magazine. I tried to use a bold large font for the front of my magazine as I think this represents something standing out to the audience and is seen as being quite ‘loud’ as rock music is.

I used quite a lot of editing on Photoshop on my contents page as I wanted to have each page number with a white background to allow it to stand out. This meant creating square and rectangle shapes and then cropping the red page number text into it. I overlapped all of this onto my image of a vinyl record as I thought this looked original and unconventional, however the vinyl record would attract a niche and Audiophiles as a niche audience is only a small amount who like certain things (such as vinyl music) whilst audiophiles also collect music components and they could feel like involving vinyl records into the magazine makes it look edgy and open to an old audience. This could also influence the audience to want to start looking at vinyl records again.

For my double page spread I took a picture of a blank brick wall and used the Gradient Tool to create a fade on this image. It took quite a while as sometimes the white was too far to the left/right. I then used to lasso tool once again to edict my model onto the wall.

I wanted to use a variety of fonts on my double page spread but not too overpowering to the actual article. As the article was about an actress becoming a rockstar, I wanted to use a delicate text for the word ‘Actress’ and a more powerful and loud font for the word ‘ROCKSTAR’ I also used a black rectangular shape behind the text to allow it to stand out. Through my front and contents page, and double page spread I have used a variety of shapes and fronts but kept my black, white and red colour scheme throughout so the magazine looks like it runs smoothly and all fits together.  I also used the layering tool on Photoshop so I could let everything stand out and feel more in your face and 3D to the audience. 

SOCIAL CLASS'

A- Upper class (Doctors, managers)
B- Middle class (administrative/ professional)
C1- Lower middle class (Junior managerial/professional)
C2- Skilled working class - (Manual workers)
D- Semi-skilled and unskilled manual (builders, factory workers, store employees)
E- Casual labourers, state pensioners, unemployed & students

KEY AUDIENCE TERMS

Qualitative Data: Personal questions that can be asked in interviews and the feelings of the audience.
Quantitative Data: Collecting frequencies through surveys and questionnaires.
Psychographic Data: Looking at personality, values, attitudes, interests, and lifestyles of the audience.
Demographic Data: Characteristics of a human population as used in government, marketing or opinion research, or the demographic profiles used in such research.