CHOSEN SONG & ARTIST PROFILE.

CHOSEN SONG AND ARTIST PROFILE.

I decided to use the song 'Neopolitan Dreams' for my music video by 'Lisa Mitchell'

I chose this song as the tempo of the song varies from slow to fast and I feel rotoscope will fit perfect with this type of song. The song also includes a lot of acoustic instrumentals which I think I can use to my advantage as It would go well rotoscoped. Using an acoustic song will allow me to make the song more personal to the target audience as the genre Indie Pop applies to the young audience who are experiencing new things in life such as life journeys and love, acoustic songs allow these ideologies to be applied to my music video in a more subtle way instead of seeing a conventional video of a couple arguing or their relationship building throughout the video. The music is quite fast in parts which has quite an upbeat feel to it and I will be able to reflect this in my rotoscoped video by choosing nature based locations and hopefully filming when the sun is out. The fact I want to film in nature locations will attract the Indie audience further as they are stereotypically looked at as being 'hippie' and enjoying all things natural. However, when properly listening to the lyrics I can see that Lisa is singing about leaving 'someone' and saying she'll be okay. However, she doesn't definitely naming who she's leaving, although we are able to tell it's a loved one. This also allows me to use this to my advantage as I don't necessarily need a definite second character, the audience can decide for themselves who she is talking about. I like how the video and lyrics contradict themselves as the music is quite upbeat and happy but the lyrics have a lot of different emotions running throughout from sad to happy. When listening to this song I can also imagine a dreamy/fantasy world, which coincidentally Lisa Mitchell's video looks like it is inspired by as she's in a forest with a lot of different characters and actions taking place throughout the video. Listening to this song without looking at the video allows my imagination to run wild and think of key things which could go into my video. The video also has a lot of loud beats throughout which I can use to my advantage by starting and stopping the rotoscope at those points, whilst also changing camera angles on the beat to allow the video and song to fit together perfectly.

LISA MITCHELL

Lisa is an English born Australian singer song writer whom became involved in the music industry in 2006. She is signed to the label RCA Records UK (parent: Sony Music Entertainment) and her music falls under the Indie Pop genre.

Lisa Mitchell has used synergy in her music as her song 'Clean White Love' was featured in the film Australian Red Dog (2011, Direction Kriv Stenders) making it also appear on the films soundtrack. Her song ''Pirouette'' is also featured in an advertisement for the 2010 season of Bondi Rescue.

Both these forms of synergy allow Lisa Mitchell to reach out to a larger, more mainstream audience as the audience for Australian Red Dog may hear the song and decide to listen to her music. Also, adverts are a much broader way to get music out in the public as anyone can see TV adverts, whereas in films only a certain audience may go see the film depending on the genre of the film.